Why Go?

In the West, more people will have heard about Chess than Go.

Why learn Go?

One short answer is that Go is seen as a good source of talent for a career in Software Engineering . Go events are often sponsored by software companies seeking to recruit new talent.

A longer, more theoretic discussion of the value of Go is given in this article by the cultural representations of Go interesting.

The Surrounding Game is a feature length film about Go.

Alpha Go is a film about the first time a computer beat a world class Go player and
here
is a discussion about what it means in relation to Artificial Intelligence.